Hangry Joes Westminster

Welcome to Hangry Joe’s Westminster, a fast-food restaurant bringing flavor, fun, and convenience to the local community. This project focuses on creating a strong brand identity, highlighting the restaurant’s menu, in-store experience, and online presence. From logos and menus to social media visuals and promotions, every element is designed to attract food lovers and build lasting connections with customers.

Services Provided

Campaign Objectives

For Hangry Joe’s Westminster, the goal was to increase local brand awareness, drive more in-store visits and online orders, improve the cost efficiency of paid advertising, and strengthen local search presence. These efforts focused on attracting nearby customers, increasing foot traffic, boosting digital visibility, and supporting consistent growth within the local market.

Strategy

A focused local marketing approach was implemented using 5–8 mile radius targeting to reach nearby customers. Video and carousel ads highlighted popular menu items, while retargeting re-engaged previously engaged users.

Sample Performance

The campaign generated 5,839 post engagements at an average cost of $0.01 per engagement, with a total ad spend of $56.86.

Outcome

The strategy delivered strong engagement from local food lovers and repeat customers, strengthening brand visibility and driving local interest.

Optimizations

Implemented profile optimization, weekly post updates, review monitoring & responses, and menu & photo uploads to enhance local presence and customer engagement.

Sample Results

Profile Views: +85%
Direction Requests: +70%
Calls from GBP: +62%
Reviews Growth: 3.9 ★ → 4.3 ★

Outcome

Significant improvement in local visibility and trust among nearby customers, resulting in higher engagement and stronger brand reputation.

Optimizations

Implemented business profile setup, location verification, and menu & branding updates to improve local visibility on Apple Maps.

Sample Results

Apple Maps Visibility: +55%
Navigation Requests: +40%

Outcome

Enhanced reach for iPhone users, making it easier for nearby customers to find and navigate to the restaurant.

Website Optimization

Improvements

Implemented mobile performance optimization, strategic “Join The Flock” CTA placement, speed optimization, and tracking setup to enhance user experience and engagement.

Sample Results

Page Load Time: –45%
Bounce Rate: –30%

Outcome

Significantly faster and smoother mobile experience, resulting in lower bounce rates and higher user engagement for visitors.