Project Overview
Client: 4 Clean Wheels – Rosedale
Location: Rosedale, USA
Industry: Car Wash / Auto Detailing
Campaign Duration: 3 Months
Services Provided:
- Meta Ads (Facebook & Instagram)
- Google Business Profile Optimization
- Social Media Marketing (Instagram & Facebook)
🎯 Campaign Goals
- Increase local brand awareness
- Drive calls, map directions, and bookings
- Boost engagement on social media
- Meta Ads (Facebook & Instagram)
Strategy:
- Targeted 3–5 mile radius around Rosedale
- Carousel & single-image ads highlighting services
- Clear CTA: Get Directions
Performance:
- Reach: 18,500 people
- Messages & inquiries: 38
- Link Clicks: 320
- Click-Through Rate (CTR): 2.2%
- Cost Per Click (CPC): $0.55
Outcome
Consistent engagement from local drivers, new inquiries, and increased first-time visits.
- Google Business Profile (GBP)
Optimizations:
- Profile fully updated with services, hours, and photos
- Encouraged customer reviews and responded to existing ones
- Updated categories & menu of services
Performance:
- Profile Views: +55%
- Direction Requests: +38%
- Calls from Maps: +28%
- Reviews Growth: 3.0★ → 3.4★
Outcome
Improved local visibility and credibility, leading to more calls and walk-ins.
- Social Media Marketing (Organic + Posts)
Strategy:
- Posted 2–3 times per week on Facebook & Instagram
- Content: before/after service photos, promotions, and customer highlights
- Engaged with comments and direct messages
Performance:
- New Followers: +180
- Engagement Rate: 4.5%
- Direct Inquiries via social: 16–20
